The forever-home move is not a property search, it is a decision with a ten-year horizon. Schools that will still work when the kids are twelve. A commute you can still stomach at 45. A garden that matters at 4pm in February. Move stitches the data that answers all of it into one honest read on any pin on the UK map.
The first move was a guess dressed up as a plan. The commute crept from forty minutes to an hour. The school catchment shifted. The garden got sun in June, not in February. This time the stakes are higher and the patience for the same mistake is lower.
Schools data from the DfE. Crime from the Home Office. Flood maps from the Environment Agency. Price paid from the Land Registry. Garden size from aerial imagery and polygons. Broadband, healthcare, climate projection to 2050. All free, all public, all on twenty different websites.
Rightmove shows the listing. Numbeo shows an average. A relocation consultant charges £2,000 for a PDF that is stale within a year. Nobody shows you, on one map, whether this specific pin makes sense for a family at this specific life stage.
A card with seven sections, led by the drivers that actually change your mind: affordability, commute, schools, home, daily life, community and environment. Every line cites a source you can click through to. No vibes, no average, no SEO slop.
Your office. Your partner's office. The kids' school. Your parents. The beach you go to every August. Every candidate pin is scored against all of them, live, as you drag them around.
Tell it what you want: budget, school age brackets, commute tolerance, must-haves, deal breakers. It returns a ranked shortlist of UK areas that actually fit. Re-run it when life changes. Share it with whoever you are moving with.
It is better at the specific things that actually change your mind. Here is the honest comparison against what most people cobble together today.
| What you want to know | Rightmove / Zoopla | Numbeo | Relocation consultant | Pin Drop Move |
|---|---|---|---|---|
| The property listing itself | Yes | No | Via brief | Bring your own (saver extension) |
| Total monthly cost, for your household | No | Averages only | Partial | Yes |
| Commute time, changes and monthly cost | Time only | No | Partial | Yes |
| Schools data, including growth projection | No | No | Yes | Yes |
| Broadband, GP access, walkability | No | No | Rare | Yes |
| Planning and infrastructure pipeline | No | No | Yes, in a PDF | Yes, with citations |
| Garden size, orientation, canopy | No | No | No | Yes |
| Personalised to your anchor pins | No | No | Yes, one-off | Yes, live |
| Shareable with partner or family | Links only | No | No | Up to four seats |
| Refreshes whenever you look | Yes | Yes | No, PDF | Yes |
| Price | Free | Free | £2,000+ | £50, six months |
Ordered by decision weight, not by what is easy to scrape. Total cost, commute reality, schools and broadband lead. The atmospheric stuff lives lower down where it belongs.
Your partner gets a seat. So does the parent who is going to babysit, or the flatmate who has to live with it. Up to four people on one pack. One shared shortlist. Private notes where you want them. A suggestion layer so you can float an idea without committing it.
Works on iOS and web. Pack state syncs live.
A move is a six-month problem. That is what you pay for. One price, shared with everyone helping you decide. Renew deliberately at the end, or walk away with your saves intact as read-only.
A Report is a deep dive on an area or a property. Bundles never expire.
Traditional corporate relo costs £3,000 to £15,000 per employee. Move for business adds a company map layer, admin dashboard and SSO on top of everything employees already get.
Tell me about Move for businessEarly spots are limited to a friendlies cohort. The more you tell us, the better placed we are to build it for the life you actually live.
Private beta opens to 50 friendlies in the UK within the next quarter. Public launch follows once we have ironed out the data coverage and the questionnaire. Joining the waitlist is the fastest path into beta.
Move is £50 for six months, shared with up to 5 people helping you decide. A fourteen-day free trial is included. No auto-renew by default.
DfE, Ofsted, the Home Office, the Environment Agency, DEFRA, ONS, the Land Registry, the Civil Aviation Authority, MHCLG, NHS, Ordnance Survey, INSPIRE Polygons plus our own vision pipeline for garden and plot size. Every figure on a Place DNA card is cited.
Yes, via a browser extension and the iOS share sheet. You save a listing you are already looking at and the pack runs the full Place DNA against it, scores it against your profile, and adds it to your shared shortlist.
Your saves and shortlists become read-only. Renew at the end to edit again, or walk away. We will not auto-charge you.
UK first at launch. US pilot is on the roadmap for later in the year, focused on three metros with strong open data. Join the waitlist and flag your country so we can prioritise.