As Formula 1 fans, we all know that the excitement of a Grand Prix weekend extends beyond the race itself. The journey to the track, the atmosphere in the fan zones, and the overall experience add to the thrill. Oracle Red Bull Racing, one of the most iconic teams in F1, has found a unique way to enhance this experience through using Pin Drop experiences.

The Grand Tauro Road Trip USA

Oracle Red Bull Racing has always been at the forefront of technology and innovation, not just on the track but also in engaging with its fans. The Grand Tauro road trip is an immersive experience for fans to travel through California to the track in Las Vegas and the F1 race in November.

Oracle Red Bull Racing and Pin Drop have been working together to provide an in-app experience for drivers on the road trip to track and share their progress, receive updates on waypoints to stop at, detours to join and receive exclusive content from the team along the way.

Using Pin Drop is a testament to their commitment to delivering an unforgettable F1 experience:

• Real-time location tracking: Drivers can share their location when they are on the road trip, creating a live, dynamic map experience that also enables organisers to track progress and keep the drivers together.

• Exclusive content: During the drive the team will be serving up some exclusive content to make the experience even more unforgettable. Drivers will also be able to see all of the schedule and keep track of the daily events on the go.

• Enhanced engagement: The location-based app strengthens the bond between Oracle Red Bull Racing and the drivers. This won’t just feel like a static map but an immersive event that’s rewarding, memorable and makes all the drivers feel part of something incredibly special.

• Real-time interaction: This experience enrichment means the team can send route changes, impromptu stops and special events along the way.

The Grand Tauro USA and Pin Drop experiences is a game-changer in the world of immersive mapping. Creating this sense of community to an already ardent follower of fans will make the preamble road trip to what will be an incredible grand prix even more exciting.

As Pin Drop Experiences begin a wider rollout in 2024 we’re excited to see what sort of events we can support, scale and make even more engaging.