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Pin Drop vs Spoke
Spoke, formerly Circuit, is one of the best-known names in route optimisation, and its algorithm earns that reputation with delivery drivers. Pin Drop keeps what happens next, so every stop is a pin that holds its own visit history, notes and pipeline stage long after the delivery is done.
Territories you draw, not routes you follow.
Mark out named territories by hand on the map, with owners, overlap and coverage visible at a glance, something a route optimiser was never built to show.
Every visit logs itself.
Automatic check-in and check-out capture notes and photos against the pin, building a history that outlasts any single route.
Sites move through stages, not just streets.
Location-based pipelines track how long a site sits at each stage, so slow-moving accounts show up before they become a problem.
Your data, in formats you already use.
Export to CSV, GeoJSON, KML or SHP through an open API, and start with a spreadsheet or CRM import on day one.
Spoke gets you there fast. The map remembers what happened next.
Spoke, formerly known as Circuit, has spent years earning its reputation among delivery drivers and couriers. The Spoke Route Planner app has been downloaded more than 10 million times, and the wider Spoke platform says it has powered over a billion deliveries.
Its route optimisation is genuinely strong. Add a list of stops by voice or camera, set arrival time windows, and Spoke tests thousands of route combinations to find the fastest one, then hands the driver off to its own Google-powered navigation rather than a separate maps app.
For teams running dispatch across multiple drivers, Spoke Dispatch adds live tracking, proof of delivery, dynamic customer notifications and stop-based pricing plans that scale from a few thousand stops a month up to enterprise volume.
That focus is also its limit. Spoke is built around the stop, the driver and the day's route. Once a delivery is marked complete, what's kept about that address depends on the plan: 30 days of history on the entry-level tier, rising to a year or five years further up.
Here, the unit isn't the stop. It's the pin, and every pin keeps its own visit history, notes, photos and pipeline stage, whether or not a delivery happened there today, last month or six months ago.
Territories are drawn by hand on the map with named owners, overlap and coverage, something a route optimiser has no reason to show. Sites move through stages with stage timing, so a team can see not just where a delivery landed, but how a location is progressing over time.
Both tools can run side by side. Spoke can keep optimising the drive, while Pin Drop keeps the record of the place once the driver has moved on, whether that's a delivery stop, a sales visit or a site check.
Side by side
How Pin Drop compares with Spoke
The capabilities that matter when you move your map across.
Capability
Pin Drop
Spoke
How it works
From a list of stops to a live map and route.
01
Import what you already have
Bring stops and addresses across from a spreadsheet, CSV or export. Every one maps instantly.
02
Shape it around the day
Tag, group and order stops, and add the fields your team needs, so the route matches how you actually work.
03
Put it in the field team's hands
Follow the route on the phone in their pocket, and what happens at each stop is captured for the office without a call.
Why teams switch
More than a route, from first stop to last.
More than a route
Not just an optimised list. A living map you keep using after the stops are done.
One shared truth
Every stop and outcome on one map, so office and field stay in step.
No duplicated stops
See what is already covered, so two people don't visit the same place.
Less admin
No double entry and no manual export to see how the day went.
Add Pin Drop alongside Spoke.
Start freeTrusted at scale
Used by 10,000+ organisations.
10,000+
Verified organisations
613
At $1B+ revenue
360
10,000+ employees
17+
Sectors represented
Amazon
Nike
Adobe
Oracle
Pfizer
Nestlé
PepsiCo
Mars
Walmart
Whole Foods
M&S
Mastercard
Capital One
Barclays
AT&T
Toyota
Volvo
Bosch
Bayer
BASF
Philips
UPS
Kuehne+Nagel
BT Group
NHS
Abbott
ADP
Cargill
Veolia
Paramount
Made to fit
Built around your day.
Shaped to your team
Route through a full day of stops, record what happened at each, or see the whole area at a glance. How you assemble it is yours.
No big bang
Import your stops, invite the team and work from the phone in their pocket. No rollout project, nothing to switch off first.
FAQS
Questions you might have
Is Pin Drop similar to Circuit?
Both can be used to plan routes, but they focus on different things. Circuit specialises in route optimisation, while Pin Drop helps teams organise locations, routes and field work together.
Can Pin Drop be used for route planning?
Yes. Routes can be planned across multiple locations, alongside tasks and operational data.
Does Pin Drop optimise routes automatically?
Pin Drop focuses on planning and organising routes in context. For highly optimised delivery routing, specialised tools like Circuit may be used alongside it.
Can teams collaborate on routes?
Yes. Routes, locations and updates can be shared across teams.
Can Pin Drop be used beyond delivery use cases?
Yes. It is used across sales, service, infrastructure and operations teams.
