Compare
Pin Drop vs Badger Maps
Badger Maps turns a rep's day into an optimised route, plotting CRM accounts on a map and cutting the drive time between them. Pin Drop starts from the place instead, so every site is a pin that keeps its own history rather than a route stop that disappears once the visit is logged.
Every stop keeps its own record.
A pin isn't cleared when the visit ends. It holds a full history of notes, photos and stage changes, so the next rep who opens it sees the whole story, not just today's route.
Offline capture, on every plan.
Notes, photos and check-ins save on iOS and Android with no signal, then sync once you're back online. There's no separate tier to unlock it.
Territories drawn by hand, included from day one.
Draw boundaries straight on the map, name an owner and see coverage and overlap at a glance, with no separate territory product to buy.
Standalone or bolted onto any CRM.
Import from a spreadsheet or CRM export and start today, or run alongside the CRM already in place. Data stays in open formats (CSV, GeoJSON, KML, SHP) behind an API, so nothing is locked in.
Where Badger Maps earns its reputation, and where the map picks up the story.
Badger Maps has built a solid reputation as a route planner for outside sales teams, plotting CRM accounts on a map and optimising the drive between them. Route optimisation covers up to 120 stops per route, adds live traffic to the plan and hands navigation off to Google Maps, Waze or Apple Maps, much like any traffic-aware router should.
Its real strength is CRM depth. Badger runs a genuine two-way, real-time sync with Salesforce, HubSpot, Microsoft Dynamics, Zoho and several others, and its check-in forms capture voice-to-text notes and photos that write straight back to the connected records. For a sales team that already lives inside one of those CRMs, that plumbing is hard to fault.
That depth comes with a dependency, though. Badger's own pricing page notes that every individual that uses Badger must have a corresponding account in the CRM to get the customised data set-up, and without an integration the Business plan caps out at 2,000 records per licence. Teams without a CRM, or ones running a lighter spreadsheet-based process, are working against the grain of the product.
Territory management is split out too. Manager views and account reassignment ship with the core plans, but drawing and optimising territories properly sits in Badger Align, a separate product priced from around $20 per territory each month on top of the $58 or $95 per user Business and Enterprise plans. Pricing can change, so treat those figures as a guide.
Badger is also a web-based app: by its own support documentation, it needs an internet connection to save new notes or edit records, and reps working a dead zone are told to pre-download map tiles as a workaround.
None of that makes Badger a poor choice for a CRM-anchored sales floor chasing drive-time savings. It just means the record of a place lives inside the CRM, one activity log at a time, rather than on the map itself.
The pin works the other way round. Every site is the record: its visit history, notes, photos and pipeline stage sit on the pin whether or not a CRM is attached, capture works offline on iOS and Android as standard, and territories are drawn by hand with a named owner included on every plan. It's a place-first foundation that a CRM-driven route planner can sit alongside, or replace outright.
Side by side
How Pin Drop compares with Badger Maps
The capabilities that matter when you move your map across.
Capability
Pin Drop
Badger Maps
How it works
From account list to a live territory map.
01
Import what you already have
Bring accounts and leads across from a spreadsheet, CSV or your CRM export. Every pin maps instantly.
02
Shape it around your patch
Tag, group and set territories by rep, region or stage, and add the fields your sales team actually uses.
03
Put it in the reps' hands
Everyone works from the same live map on their phone. A visit logged in the field updates the whole team without a call.
Why sales teams switch
Less chasing, less overlap, less admin.
One shared truth
Every account and visit on one map, so managers and reps never work off an old list.
Clear ownership
Know who covers which territory and account, without a spreadsheet to reconcile.
No duplicated calls
See what has already been covered, so two reps don't call the same account.
Less admin
No double entry and no manual export to see where the week landed.
Move from Badger Maps to Pin Drop.
Start freeTrusted at scale
Used by 10,000+ organisations.
10,000+
Verified organisations
613
At $1B+ revenue
360
10,000+ employees
17+
Sectors represented
Amazon
Nike
Adobe
Oracle
Pfizer
Nestlé
PepsiCo
Mars
Walmart
Whole Foods
M&S
Mastercard
Capital One
Barclays
AT&T
Toyota
Volvo
Bosch
Bayer
BASF
Philips
UPS
Kuehne+Nagel
BT Group
NHS
Abbott
ADP
Cargill
Veolia
Paramount
Made to fit
Built around your territories.
Shaped to your team
Route a rep through a full day of accounts, record what happened at each, or see the whole territory at a glance. How you assemble it is yours.
No big bang
Import your accounts, invite the reps and work from the phone in their pocket. No rollout project, no training week.
FAQS
Questions you might have
Is Pin Drop a CRM?
Pin Drop is not a traditional CRM.
CRMs are designed primarily to manage contacts, sales pipelines and customer data within a record-based system. Pin Drop is built differently. It is a location-native operational platform where every record is tied to a physical place.
You can manage accounts, track project progression, assign tasks and log visits, but the organising principle is geography rather than contact records.
For teams whose work happens across locations, this shift matters. The map becomes the system of record, and activity accumulates at the site itself.
Does Pin Drop integrate with Salesforce?
Pin Drop does not require Salesforce to function and does not depend on CRM infrastructure.
Many organisations use Pin Drop independently as their primary operational system for location-based work. Others choose to use it alongside a CRM where needed.
The key difference is that Pin Drop is not an add-on layered over Salesforce. It operates as its own structured platform, which reduces admin overhead and complexity for teams that do not require deep CRM customisation.
If your organisation relies heavily on Salesforce automation and custom object modelling, you may continue to use Salesforce as your CRM while using Pin Drop to structure geographic operations.
Can I import my accounts?
Yes.
Pins can be created through data import, allowing you to upload existing account or site information in bulk. Imported records become pins tied to geographic coordinates and can then be organised into territories, routes, pipelines and tags.
This allows teams to migrate structured location data without recreating it manually.
Data can also be enriched over time with visits, tasks, project stages and financial values tied directly to each location.
Does Pin Drop offer turn-by-turn navigation?
Pin Drop supports multi-stop route planning with optimisation and traffic awareness.
For turn-by-turn navigation, users can launch their preferred navigation provider such as Apple Maps, Google Maps or Waze directly from a route stop.
This approach ensures live traffic, incident reporting and real-time road conditions are handled by dedicated navigation systems, while Pin Drop remains the operational layer managing structure, sequencing and visibility.
Can Badger Maps manage project pipelines?
Badger Maps is primarily designed for route optimisation and sales territory visualisation.
While it integrates with CRM systems for sales tracking, it does not provide native, location-tied project pipelines with stage timing, financial aggregation and structured progression across multiple operational phases.
Pin Drop allows projects to move through defined stages tied to specific locations, with financial value tracking, overdue indicators and activity timelines connected to visits and tasks.
For teams who require structured progression beyond daily routing, this distinction becomes significant.
